2025Go-to-market, design, PR
Fusion × Avalanche
End-to-end go-to-market for an Avalanche joint venture backed by a $100M grant: strategy, brand design, technical docs and the press campaign.
1.25MLaunch reach
330+PR placements
Frontier marketing, built block by block
Go-to-market, brand, creator (KOL) and PR campaigns for blockchain foundations, digital asset businesses and neo finance teams. Each campaign builds on the last.
20xSui Foundation engagement
330+PR placements for Fusion
7M+NEAR Foundation impressions
165KGameplays in The Sandbox
The projects on our chain
Layer 1 foundations, distributed ledger networks, digital asset launchpads and the funds behind them.
SuiLayer 1
NEARLayer 1
AvalancheLayer 1
peaqDePIN
Kite AIAI
ForjGaming
FrequencySocial
ApeCoinDigital assets
Case studies, numbers first
Newest first. What we did for each client and what moved. Figures from our campaign reporting.
2025Brand narrative, events
Frequency
"Find Your Frequency", the brand narrative system for Project Liberty's distributed ledger, launched on stage at ETHDenver.
3xEngagement
2024–25Brand, KOL
Sui Foundation
Around $3M of integrated brand and KOL campaigns, planned and bought as one programme instead of a string of one-off posts.
20xEngagement
7x$SUI market cap during the campaign period
2024–25KOL, video, growth
NEAR Foundation
A video-led KOL and growth campaign, with creators chosen for the builders and traders NEAR wanted to reach.
7M+Impressions
3.7MVideo views
2024Programme launch
Ape Accelerator
A startup incubator designed and launched inside the Bored Ape and $APE digital asset ecosystem, backed by Yuga Labs.
$400KGrant secured
$1M+In launches supported
2022Gaming, live event
BAYC × The Sandbox
"Monkeying Around", the first Bored Ape Yacht Club experience in The Sandbox, run as a three-week live event.
165KGameplays
45KUnique players
How we work
Most digital asset marketing buys noise. We write the story first, then put it in front of the holders, builders and journalists who decide whether a network matters.
Six services that stack
Take one, or chain them together. The people who write the plan run the campaign.
Go-to-market strategy
Positioning, launch sequencing and budget for a token, mainnet, distributed ledger technology (DLT) platform or neo finance product.
Brand and narrative
Name, identity and the story your holders repeat. We took Bondly Finance to Forj.
KOL campaigns
Creators picked on audience data, then briefed, paid and tracked to the wallet.
Community growth
Discord and Telegram run by moderators who know your product inside out.
PR and partnerships
Crypto, fintech and mainstream press, conference stages and partner announcements.
On-chain reporting
Ledger data joined to social analytics, so you see which campaign brought holders in.
Chas Stanton
Fifteen years in growth marketing. Chas held senior marketing roles at KPMG and The National Lottery before moving into blockchain as CMO of Forj at Animoca Brands. He has since run campaigns for Sui, NEAR and Avalanche with a 40-person team.
NowFounder, Blockchain Marketing Services · Marketing Director, Ghaf Group
2022CMO, Forj (Animoca Brands)
BeforeKPMG · The National Lottery · Bupa · British Gas · Intu
StudyMSc Management with Marketing, University of Bath